He’s that rambunctious wild child from the dirty dirty who asked chicks to tell him what their fantasy was when he first came out, and then he told those same chicks to, “Move out the way B*tch!!!” Now he wants everybody to stand the hell up as he gets ready to unleash his new album, Chicken & Beer.
I was just peeping the video for Stand Up the other day. I was cracking up when Luda said, “My chain is so big, it feels like a midget is hanging from my necklace,” and then they show this dude walking around with a chain with a platinum midget on it. Luda seems to be having as much fun now, as he was having when I first saw this cat explode out the gate. Big a*s beer bottles and chicks chomping down on chicken the size of T-Rex legs. If the video is any indication of what’s to come on the album, I’m definitely waiting in anticipation.
“Every album that I do, I definitely want to reinvent myself and also take things to another level when it comes to adding a chapter of my life. Because people want to know more about myself. I understand that. And more about who I am and kinda like put the whole puzzle together. Create more of a picture. That’s something that I’m going to do with each and every album. What makes “Chicken & Beer” different is just taking things to levels, new links. Of course, I’m the same Ludacris that everyone seems to like. You know for the people that buy my albums. Just being wild and crazy and humorous.”
Luda fans know that he always comes through with the party anthems that can get the crowd amp’d up, but he also decided to change up his formula on this joint.
“ I’ve never told stories. I tell at least two stories on this album and I think they’re real good. One is just basiclly how I got started so that so many people stop asking where the f*ck I came from and how I got started in the music industry. I broke that sh*t down in a song that’s going to be on this album, from beginning to end. From when I was born to the point I’m at now. Another song for instance called “Hard Times”. Where a lot of people wouldn’t necessarily think I would talk about any hard times being where I’m at now. But it’s true, I have a lot of hard times. And that’s what its about.”
Production wise, Luda explained that he is willing to work with known and unknown producers. Whoever has the hot beats to match his aggressive rap style. Some rappers choose to stick with the same group of producers, but Luda is willing to switch it up when he sees fit. If his management staff or even someone on the streets hits him with a hot beat, it could just end up on the album.
“Some of the producers I picked on this new album are mostly hungry producers that nobody really knows too much about but I’m just trying to put them on the map. I did this partly because I hate the stereotype of any artists, or any fan feeling like an artist, can only work with one producer…you know, throughout their whole career. The only known producers on this album would be Eric Sermon and Kanye West and myself produced the first single.”
Other producers like Ice Dre, Black Keys, and DJ Nasty get light on the album. Once Luda gets the beats in line, he starts the writing process. “My writing process is all over the place but generally speaking, I would say that, umm….., most of the time its basically getting a track from a producer, if I’m not doing it myself. Or working with a producer because its all about atmosphere first when ever you hear and instrumental without any lyrics on there you. Obviously you know you feel something to it. All I try to do is become one with the beat. So sometimes you hear a beat and its real bass driven and maybe real energetic. That’s obviously gonna make you wanna do something hardcore to or make it a club song or do something like that. Then other beats may be soft you may like maybe I need to tell a story on this song. So my writing process usually starts with hearing a song first and then whatever emotion I feel listening to the instrumental, just complimenting that with lyrics and that’s what its all about.” His lyrics have come under a lot of criticism in the past because of his sexual references, but don’t expect Luda to change up his subject matter any time soon. Just check the “P-Poppin’” video if you think that his little run in with Bill O’Reilly fazed him. See what Bill didn’t understand is that Luda is from the strip club capital of the United States. There’s no better place to find voluptuous boodies sliding down cold steel poles. Maybe Luda should have taken Bill to Magic City with him, so he could get an understanding of the lifestyle that fuels his lyrics. But unfortunately, that never took place. Bill chose to try to make an example out of Luda, which resulted in his advertising relationship with Pepsi being made null and void.
“Bill O’Reilly. I must go ahead and say that no matter what he says, I definitely believe he is a racist and completely a hypocrite. I’m very glad that everything happened the way it did with the Pepsi corporation dropping me and him talking about me. For one, I’ve gained so many more fans from this man talking about me on his television show. It was more of a win win situation, because he got more ratings for his show. But end the end, payback is a mothafucka. So the way I feel, I should pay him back is to stay successful. That’s my way of fighting. Because to be an ignorant person would be to say I wanna punch him in his face. But no, I’m not saying that. I think the way to fight back is to do more movie deals and to stay successful as a rapper. And just to get more endorsement deals. And that’s the what I think is the best way to fight back to Bill O’Reilly.”